College Ave, a financial services firm based in Delaware, US, has unveiled a trio of sponsorship deals with teams from North America’s Major League Soccer (MLS).

The firm has announced multi-year deals with Chicago Fire, New England Revolution, and Houston Dynamo.

For all three sides, College Ave has become their official student loan partner.

Across the three deals, the brand has secured “trademark rights, stadium signage, digital and social elements [and] onsite activation.”

The brand will also officially ‘present’ one game at each of the clubs’ home stadiums across April and May.

The Fire and the Revolution currently sit 12th and 15th, respectively, in the MLS’ 15-team Eastern Conference, three game weeks into the 2024 season, with Houston Dynamo presenting sitting 12th in the Western Conference.

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Earlier this week, MLS side New York Red Bulls announced a marketing partnership with the Greater New York Toyota Dealers Association (GNY TDA).

The multi-year partnership, which designates GNY TDA as the official vehicle of the Red Bulls, includes major team and venue assets, including title sponsorship of the Toyota Terrace and the Toyota Gate.