Chelsea, the English soccer giants, have agreed a multi-year partnership with online trading and investment services provider TMGM.

The deal sees the company become the club’s official regional online forex and trading partner in the Asia Pacific region.

Through the partnership, Chelsea and TMGM intend to create activations that drive brand awareness for the firm, whilst delivering exclusive content, events, and experiences for TMGM clients and the team’s fans across the region. 

The tie-up represents TMGM’s first with a major soccer club.

The trading company has sponsored several sporting events in Asia Pacific including the Australian Open grand slam tennis tournament and the AFF Championship pan-regional international soccer competition in southeast Asia.

Chelsea recently agreed a new sponsorship deal with Oman Air, the national carrier.

However, the West London side is still in the market for a primary front-of-shirt sponsor after their agreement with telecoms firm Three ended last month (June).

The club was close to completing a deal with crypto casino and sports betting platform Stake.com but then reportedly backed out of signing an agreement after fan backlash.

Meanwhile, Liverpool have renewed their sponsorship agreement with Kodansha, the Japan-based publishing firm.

Through a long-term extension, the company will continue to serve as the Premier League club’s official publication partner.

Kodansha first started working with the team in 2021 and has agreed an early renewal that will incorporate both the men’s and women’s teams.

As part of the deal, the two parties will continue to collaborate on community initiatives locally and internationally.

The Merseyside club also recently extended its partnership with confectionery brand Cadbury.