English Women’s Super League (WSL) soccer clubs Chelsea and Crystal Palace have announced their first standalone training kit and front-of-shirt sponsorship deals, respectively.

Chelsea have renewed and expanded their partnership with telecommunications firm Three as their new principal partner and sponsor for the upcoming season.  

The deal marks the first time the WSL champions have had a separate principal partner from the Chelsea men’s team, although Three is still the telecommunications partner of the men’s side having previously been its front-of-shirt sponsor.

The Three logo will appear in the primary front-of-shirt sponsorship place on all Chelsea women's training kits, matchday warmup shirts, and travel apparel throughout the upcoming 2024-25 season.

Meanwhile, Crystal Palace, newly promoted to the WSL, have announced energy transport company TEN as their new front-of-shirt sponsor ahead of their first season in the top-flight.

The multi-year deal, which will run for the next three seasons, will see TEN branding in the primary front-of-shirt slot on all Palace women’s home, away, and third kits, as well as on club training kits.

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TEN will also gain a branding presence on advertising boards at the team’s VBS Community Stadium home, and at Selhurst Park (home of Crystal Palace’s men’s team) on occasions when the women’s team plays there.