French soccer giants Paris Saint-Germain (PSG) have announced a partnership with Dubai-based global multi-asset broker CFI Financial Group, making the broker their official online trading partner until June 2026.

The deal involves CFI having its branding featured on the LED advertising hoardings overlay within international broadcast feeds in select territories, as well as social media campaigns, and fan promotions.

Hisham Mansour, founder and managing director of CFI Financial Group, said: "We are incredibly excited to launch our partnership with Paris Saint-Germain, a top football club synonymous with passion and its own unique and prestigious brand identity.

“This venture represents a harmonious alignment of values, reinforcing our dedication to standing out as MENA's leading broker, offering unmatched trading services and optimal conditions. We are excited for the journey ahead, aiming to create a lasting legacy through this well-matched partnership with PSG."

Marc Armstrong, chief revenue officer of Paris Saint-Germain, added: "We are delighted to welcome CFI as one of our exclusive international partners. We share the same ambitions to offer our respective fans and clients increasingly unique and innovative experiences."

Earlier this month CFI also partnered with Italian giants AC Milan, while in August last year, the firm agreed a new shirt sponsorship deal with Sheffield United, at that point newly promoted to English soccer's top-tier Premier League.

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The Dubai-based global multi-asset broker agreed to an initial one-year contract to feature on the front of the team’s shirts for 2023-24.

PSG, meanwhile, ended their interest in purchasing France’s iconic Stade de France earlier in January, with the club set to explore other options in its search to expand its home.

December, meanwhile, saw Qatar Sports Investments (QSI), the sports investment group that currently owns PSG, announce that US private equity firm Arctos Partners had purchased a minority shareholding in the club.