The Denver Broncos, of American football’s NFL, have agreed a multifaceted 10-year sponsorship deal with Centura Health.
Through the agreement, announced today (May 15), the company will hold naming rights to the franchise’s training facility, which will be known as the Centura Health Training Center, and serve as the team's official healthcare partner.
Premium experiences company Legends assisted Centura with the partnership agreement and activation strategy.
The partnership features extensive media and marketing assets, including prominent signage at the training facility and brand recognition as the official sponsor of the Broncos’ injury report.
Centura’s logo will appear on the Broncos’ media backdrop for non-gameday press conferences, as well as in various locations at Empower Field at Mile High.
The Colorado-based health company will receive prominent visibility throughout the year and will collaborate with the Broncos on numerous community and employee engagement opportunities.
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Centura has additionally committed to a donation of $100,000 to the Denver Broncos Foundation.
Broncos president Damani Leech said: “We’re excited to team up with Centura Health as part of this significant partnership highlighted by our training facility naming rights and, most importantly, a shared commitment to serving our community.”