Cazoo, the UK-based online car retailer, has once again expanded its commercial relationship with the Professional Darts Corporation and is now the title sponsor of the World Darts Championship, along with several other UK events.
Under a multi-year deal, Cazoo’s partnership with the PDC now covers eight key PDC tournaments, with this latest batch including the World Darts Championship, the UK Open, and the Players Championship Finals and Masters.
The new deal will start with the Cazoo UK Open being played at the Butlin’s Minehead Resort in March.
This follows Cazoo’s initial deal with the PDC in 2021, which covered the World Cup of Darts, the European Championship and the Grand Slam of Darts.
The site is also putting its name to the upcoming 2022 Darts Premier League, which begins next month.
Matt Porter, chief executive of the PDC, said: “Cazoo's partnership with the PDC has already seen their brand receive huge worldwide exposure and this new multi-event deal will extend their sponsorship to four of our biggest and most prestigious events.
“We look forward to continuing to work with Cazoo over the coming years to maximize the biggest sponsorship in darts history and continue our global growth.”
Alex Chesterman, founder and chief executive of Cazoo, added: “We’re excited to extend our partnership with PDC and Matchroom to include the world-famous World Darts Championship. This deal will grow our audience as we continue to build Cazoo into a household brand and deliver the best car buying and selling experience across the UK and Europe.”
Cazoo, founded in 2018, adds these additional PDC events to a sports sponsorship portfolio which already includes commercial deals with English top-tier soccer clubs Everton and Aston Villa, The Hundred domestic cricket competition, golf’s European Tour, the snooker World Tour, and horse-racing’s Epsom Derby and St Ledger.