Castore, the UK sportswear brand, has made its first entry into Dutch soccer’s top-tier Eredivisie by today (January 27) announcing a kit supply deal with league leaders Feyenoord.
From the start of the 2023-24 season, Castore will act as the Rotterdam club’s clothing sponsor and merchandise partner, in a multi-year contract.
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The deal comes with Castore opting to move its European headquarters and distribution activities to the Dutch city.
The UK company will replace adidas, which has supplied the club's kits for the past nine seasons.
The German sportswear giant returned as Feyenoord's kit provider ahead of the 2014-15 season, having partnered with the Eredivisie side throughout the 1990s.
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Pascal Lafitte, Castore’s director of partnerships, said: "We are incredibly proud to announce our commitment to Feyenoord.
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By GlobalData"Working together with a club with such an impressive past and being active in the Dutch market for the first time is an important step for us. Our founders aim for our clothing to be worn by top athletes of the highest level … At Feyenoord we have come to the right place.”
Castore, although this marks its first such deal with an Eredivisie club, has numerous similar relationships in place with teams in other European leagues.
It currently supplies kit for sides including Newcastle United and Aston Villa of the English Premier League, Germany’s Bayer Leverkusen, Genoa of the Italian Serie A, and Spain's Sevilla.
It has also made waves in motor racing in the last few months, most notably by entering into a partnership with Formula 1 (F1) heavyweights Red Bull, while earlier in January it expanded an existing deal with fellow F1 outfit McLaren.
Joris van Dijk, Feyenoord’s commercial director, added: “Thanks to the publicity Feyenoord generates and the involvement of millions of loyal supporters, the club has shown to have a positive influence on the brand awareness of its partners.
"We are convinced that this new partnership will provide more national and international visibility for both Castore and Feyenoord.”
The club’s front-of-shirt sponsor, in a deal running through to the end of 2022-23, is holiday park and home rental firm EuroParcs.
Feyenoord currently sit top of the Eredivisie table after 18 matches, two points ahead of AZ Alkmaar.
