Capgemini, the French IT company, has today been named as the latest top-tier worldwide partner of the 2023 Rugby World Cup on home soil.
As part of a new “wide-ranging” partnership with World Rugby, the international governing body for rugby union, Capgemini will also serve as its global digital transformation partner.
The Rugby World Cup sponsorship deepens the company’s relationship with World Rugby’s major properties, building on its role as global innovation partner for the men’s and women’s World Rugby Sevens Series.
Under the deal, Capgemini will “harness its innovation and technology expertise to enrich the tournament experience for fans in stadia and viewing via broadcast and digital platforms.”
As World Rugby’s global digital transformation partner, the Paris-based firm “will play its full role in enabling the international federation to achieve key strands of its recently-announced strategic plan and player welfare advancement strategy, delivering innovative digital solutions to support the growth of the sport at all levels.”
Capgemini will also be the presenting partner of the men’s and women’s World Rugby rankings and the World Rugby Dream Team at the World Rugby Awards.
The IT company is the fourth worldwide partner on board for 2023, joining long-time sponsors Mastercard, the international credit card giant, and Société Générale, the France-based international bank, as well as Japanese beverage company Asahi.
Alan Gilpin, World Rugby chief executive, said: “We are delighted to be expanding our relationship with Capgemini and welcoming them as one of our six worldwide partners for Rugby World Cup 2023 in France.
“This partnership is much deeper than a brand association, this is a purpose-driven relationship between our two organisations that share many common values. It reflects our ambition to keep innovating and deepen our relationship with fans, enriching their experience by embracing new technology and digital platforms. Capgemini is the perfect partner to help us deliver this shared vision.
“With two years to go until France 2023 kicks off, we are in great shape. Preparations are on track. Our worldwide partner commercial programme is attracting new partners like Capgemini and we are confident that it will be the most impactful and sustainable Rugby World Cup ever staged.”
Claude Atcher, France 2023 chief executive, added: “As the model for international sporting events continues to evolve, the role of strategic partners has never been more important. We look forward to working with Capgemini on a number of meaningful projects that will contribute to the overall success and legacy of Rugby World Cup 2023.”
World Rugby said commercial interest is “high” following the 2019 Rugby World Cup in Japan, and is “confident” that the final three worldwide partners will be confirmed by the end of the year.
With this Wednesday marking two years to go until the opening match of the tournament in France, the federation claims one million tickets have already been sold globally.