Alpine Racing, the team from motor racing’s prestigious Formula 1 (F1), have brought on board international water treatment supplier BWT as the team’s title sponsor with immediate effect.
The long-term deal, which has been the subject of much speculation in recent months, was finally publicly announced earlier today ahead of the start of pre-season testing for the new 2022 F1 campaign, which gets underway next month.
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The team will be known as BWT Alpine F1 from now on, with the new strategic partnership between the two set to “spread the message of sustainability around the world utilizing the combined global platforms of Formula 1 and the automotive industry”, according to a joint release.
BWT’s first relationship inside F1 came as a sponsor to the Force India outfit, starting in the late 2010s, then becoming that outfit's title partner in 2020, and continuing as a smaller partner as it morphed into Aston Martin for the 2021 campaign.
The end of that partnership has now led to a new deal being struck between the systems supplier and Alpine – at a point when it has been heavily reported that former Aston Martin chief Otmar Szafnauer will take over as Alpine’s race director in the near future.
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The deal, which will see Alpine’s livery – blue last season, after being yellow when the team was named as Renault – incorporate BWT’s pink shades.
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By GlobalDataCedric Journal, sales and marketing vice-president at Alpine, said: "Both Alpine's and BWT's sustainability agendas are fully aligned on eliminating single-use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste.”
The remainder of Alpine’s sponsorship portfolio includes RCI Bank, Castrol, and Mapfre on the upper tier of commercial partners, while sportswear brand Kappa joined as an official partner last month.
Last week, Aston Martin brought in Aramco, the major Saudi Arabian oil firm, as a naming rights partner.
Through the deal, the team becomes known as Aston Martin Aramco Cognizant.
The agreement will also see the two entities undertake research and development to “drive the development of highly efficient internal combustion engines, high-performance sustainable fuels, advanced lubricants, and the deployment of non-metallic materials in vehicles.”
The first grand prix of the 23-race 2022 F1 season takes place on the weekend of March 18-20, in Bahrain.
