AFC Bournemouth, of English soccer’s top-tier Premier League, have agreed a new partnership with commercial vehicle leasing company Asset Alliance.

The deal sees the company become an official partner of the south coast club.

Late last year, Bournemouth also renewed sponsorship deals with DeWalt, the Stanley Black & Decker-owned power tools brand, and online food delivery platform Uber Eats.

DeWalt is the club’s official shirt sleeve sponsor for a second consecutive season, while Uber Eats continues as the club's official online food ordering and delivery platform for this season.

Meanwhile, fellow Premier League side Fulham have announced a tie-up with financial management company Flyfish, making the company an official partner of the club.

The West London club's sponsorship portfolio includes sports betting brand SBOTOP as its primary shirt sponsor for this season, and B2B accommodation distribution company WebBeds as the team's sleeve partner.

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SBOTOP replaced Asian betting and gaming company W88, which held front-of-shirt rights in a one-year deal covering the club’s return to the Premier League in the 2022-23 season.

Bournemouth are currently 12th in the English top-flight while Fulham sit 13th.