Bondi Sands, the suncare brand, has extended its sponsorship of the Australian Open (AO) tennis grand slam until 2027.
The brand will continue in its role as the tournament’s official sunscreen partner.
Twenty3 Sport and Entertainment, Bondi Sands’ sponsorship agency, negotiated the partnership renewal and will oversee the delivery of the brand’s onsite activity and wider activation plans.
This year, Bondi Sands will activate misting stations and sunscreen sampling throughout the AO precinct, running a dedicated activation at the grand slam oval between January 14 to 28.
The company first partnered with Tennis Australia for last year's tournament.
Shaun Wilson, co-founder and chief executive of Bondi Sands, said: “As we have become a globally recognized brand and market leader in suncare, extending our partnership with Tennis Australia for the Australian Open has formed a major part of our strategy for the Bondi Sands suncare category.”
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Alcohol company Luzhou Laojiao also recently announced a multi-year renewal of its partnership with the tournament.
Live television coverage of the grand slam will be provided in Australia by commercial broadcaster Nine Network, which has a deal running through 2025 after signing a long-term renewal with Tennis Australia last year.
ABC, the Australian public-service broadcaster, recently acquired domestic audio rights to the grand slam in Melbourne.