Bank of America Stadium, the home stadium of American football’s Carolina Panthers and soccer’s Charlotte FC, will retain its moniker after that financial services company renewed its naming rights agreement.
The multi-year renewal, struck with Tepper Sports and Entertainment (TSE), the holding company of the Carolina Panthers, Charlotte FC, and BOA Stadium, extends one of the NFL’s longest-standing naming rights partnerships.
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The relationship between BOA and the Panthers dates to the team’s founding in the early 1990s when former BOA chief executive Hugh McColl played a key role in securing the NFL expansion franchise for the Carolinas.
In a statement, TSE said: “The long-term extension with Bank of America reflects the strength of our partnership and our shared commitment to the Carolinas.
“For over three decades, Bank of America Stadium has helped create lasting memories for our fans, and we’re excited for them to see what’s ahead. Our goal is to create experiences that enhance the passion and energy of the region while transforming this corridor into a weekend destination for world-class sports, entertainment, and community events.”
Alongside the NFL’s Carolina Panthers, the stadium is home to Major League Soccer’s Charlotte FC, and also regularly hosts concerts, as well as the Atlantic Coast Conference American football championship. Most recently, it staged a soccer match between the United States and Senegal ahead of the 2026 FIFA World Cup.
The renewal comes as the 30-year-old stadium undergoes significant upgrades, with the project also including the construction of a 4,400-seat entertainment venue.
Funding for the project was secured in 2024 with the City of Charlotte pledging $650 million towards the $800 million renovations, with TSE providing $150 million.
However, TSE has also announced that owner David Tepper will provide an additional $500 million towards the renovations and will pay for any further expenses for the now $1.3 billion project, including ongoing maintenance.
The works are being strategically carried out to allow the Panthers to continue to use it as their home ground throughout the renovation, with 2026 being used to focus on interior work before moving on to fan-facing areas next year.
The project is expected to be completed by 2030.
Elsewhere in the NFL, the New York Jets have announced a new partnership with marketing agency Coyote Promotions, which will lead the franchise’s merchandising efforts.
Under the agreement, Coyote Promotions becomes the promotional merchandising agency of the New York Jets, serving as the preferred provider for promotional initiatives, including branded giveaways, gifting programs, and partner activations.
The agreement includes opportunities for co-branded merchandise and engagement initiatives.
As part of the deal, Coyote Promotions will gain year-round brand visibility across the Jets digital channels, and at their home venue, MetLife Stadium.
Coyote Promotions chief executive Mac Simone said: “Partnering with the New York Jets is an exciting milestone for Coyote, especially as a New York-based company and a recent NFL licensee.
“We are thrilled to join an organization with so much momentum and look forward to growing together and building something special.”
As part of the partnership, Coyote Promotions also becomes a supporting partner of the Jets Partner Alliance, the organization’s B2B platform that connects corporate partners, suite holders, and industry leaders through networking events, with the company given opportunities to showcase its branded merchandise and promotional capabilities.
