Bianchi, the Italian-based bicycle manufacturer, has entered into a major commercial deal with the organizers of road cycling’s iconic Tour de France (TDF).

Through a tie-up with Amaury Sport Organisation (ASO), confirmed today (April 12), Bianchi is now the annual race’s official bicycle supplier.

A new themed bike – the Tour de France limited-edition Oltre RC – will be made available for purchase in June, Bianchi has confirmed.

This is an inaugural commercial arrangement for Bianchi with ASO and comes with the 2024 TDF set to start in Florence, Italy.

Fabrizio Scalzotto, chief executive of Bianchi, said: “It's a privilege for Bianchi to work on this project with two brands that represent excellence in the world of cycling and sports in general. The Tour de France will allow us to further elevate our positioning and to affirm worldwide the innovation and inspiration of two timeless icons.”

Julien Goupil, ASO’s media and commercial director, added: “We are happy and proud to welcome Bianchi to the Tour de France. This historic brand has contributed to writing some of the most beautiful pages in the history of cycling and will be able to give Tour de France fans the benefit of all its experience through the creation of this limited series.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

This year’s TDF will take place between July 1 and 23, starting in Bilbao, Spain, and ending in Paris.

In late February, soft drinks brand Orangina struck a deal to become a TDF official supplier for the next three editions.

The brand joined the race as a fourth-tier official supplier alongside the likes of Waze, Yamaha, and Adecco.

The top-tier main partners are LCL, E.Leclerc, Skoda, Continental, and Krys.