Bet365, the online betting company, will continue as the official betting partner of the UK-based promotions company Boxxer for another two years.
Under the partnership extension, Bet365 branding will continue to appear prominently around the rings, ropes, and canvas during Boxxer events. It also covers branding at pre-promotional activities, press conferences, open workouts, and weigh-ins until 2023.
The contract includes activations to the Boxxer Series and will see co-branded live draws, a branded gamified ring walk, and a bet365-customized fighter stats board displayed on the arena screens for fan engagement.
A spokesperson for Bet365 said: “Bet365 is delighted to have agreed a long-term partnership with Boxxer following a successful launch platform during 2020 and 2021.
“The brand ethos and approach align with the global brand and with a very collaborative approach we are sure it will be a great 2022-23.
“Having already delivered iconic bouts together, we’re excited for what’s to come.”
The deal builds on a previous agreement Bet365 signed with Boxxer in September when it became the official betting partner of the promotion and its broadcast partner Sky Sports Boxing.
B365 branding was displayed on the ring and around Wembley Arena during its show on October 2, headlined by British fighter Chris Eubank Jr.
That deal also saw Bet365 features integrated across Boxxer’s social and digital content presence, such as odds promoted on the promotion’s platform in the build-up to fights and “in-play optimizations” provided exclusively to Boxxer.
Boxxer’s next show is at the Utilita Arena, Newcastle on April 2, which is headlined by Savannah Marshall’s defense of her WBO middleweight title against Femke Hermas.
Boxxer’s other partners include UK pay-tv broadcaster Sky Sports, drinks brand Wow Hydrate, boxing equipment specialists Everlast and sports retailer SportsDirect.