The governing Board of Control for Cricket in India (BCCI) body has begun the process of finding commercial partners for the 2024 edition of its premier domestic men’s Twenty20 competition, the Indian Premier League (IPL).
The BCCI has now released an official request for quotations (RFQ) from brands interested in partnering with the 10-team tournament, which this year is set to take place between March 23 and May 26. The RFQ will be available for brands to purchase until February 19.
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Interested brands are required to pay the equivalent of just over $6,000 for the documents, and then contact req@bcci.tv with details of the payment.
This tender comes after the BCCI extended its title sponsorship deal for the tournament with the Tata Group conglomerate earlier this month.
The BCCI has said it “reserves the right to cancel or amend the bidding process at any stage in any manner without providing any reason.”
The body has also, as it has done with many tenders recently, listed the categories of brands that are not permitted to enter into commercial deals covering the IPL.
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By GlobalDataThese are: alcohol products; betting; cryptocurrency; real money gaming; tobacco; e-commerce super app; four-wheeler passenger automobile; and “[a brand] which is likely to offend public morals.”
Tata Group has already acted as the IPL’s title partner for the last two seasons, with its tie-up beginning ahead of the 2022 campaign. It replaced Chinese mobile and smart technology firm Vivo, which had originally entered into an agreement with the BCCI for the 2018-22 cycle before that was brought to an early end amidst Chinese-Indian geopolitical tension.
The deal, which was announced by the BCCI on January 20, comes with a fee of INR2500 crore ($301 million), making it the highest-ever sponsorship sum secured by the 10-team IPL – according to the BCCI.
The title sponsorship rights fee is – in terms of local currency – a jump of 13.7% from the Vivo rights fee of INR2199 crore.
In addition to this agreement, Tata Group also has a title sponsorship deal covering the Women’s Premier League (WPL), which began last year.
Other IPL commercial partners in 2023, meanwhile, included RuPay, Aramco, the Saudi Tourism Authority, CEAT Tyres, Dream11, Herbalife, and PayTM.
