The Aston Martin Formula 1 (AMF1) motor racing team has announced an extension and expansion of its partnership with audio peripherals provider Epos.
Under the new deal, Epos retains its designation as AMF1’s global audio partner and will continue to support the team's audio and communications as it has done since 2021.
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As part of the expansion, the team will additionally use Epos’ Command HME 110 C3 headsets in its mission control strategy center at its recently opened AMR Technology Campus, where data is collected and analyzed, and strategy recommendations are made and executed.
The deal is the latest partnership renewal the AMF1 team has recently secured after expanding its agreement with data and technology and business service firm Cognizant in October.
Cognizant is the current title sponsor of the team, currently known commercially as Aston Martin Aramco Cognizant F1. The company also provides its services to the team, delivering IT infrastructure, and software, and aiding fan engagement.
In September, the team renewed and extended its partnership with Ireland-based online trading broker AvaTrade for a further season.
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By GlobalDataIn June, it also renewed its partnership with global short-form video platform TikTok to enhance the fan experience.
Mike Krack, team principal of AMF1, said: “We moved the whole team into our new AMR Technology Campus in the spring, and it has been a significant positive change for the entire organization.
“As well as a new environment, we've been able to invest in new equipment across every department, ranging from large manufacturing capability to the smallest measurement tools.”
Earlier this month, the team announced an investment deal with US-based private equity firm Arctos Sports Partners, which saw the company take a minority share in AMR Holdings GP Limited, AMF1’s holding company, with the investment expected to close by the end of the year.
The deal, Arctos' first in F1, will provide AMF1 with sports industry knowledge and a network of relationships to support its growth.
