Howden, the insurance broker, has agreed a five-year sponsorship deal with Ascot Racecourse, one of the UK's top horse racing venues.
In a deal that begins with the upcoming Royal Ascot festival Howden will be an official racecourse partner until after the 2025 edition.
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The brokerage firm will have extensive branding across the course on all racedays, with an increased presence at Royal Ascot
Ascot said the partnership will “provide a platform from which to grow the brand’s awareness amongst key audiences across sport and entertainment industries".
David Howden, the firm’s founder, said: “We are thrilled to partner with such a well-regarded global sporting brand that has a strong and proud British heritage coupled with an extensive international reach.
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“This partnership will embed us further in the equine and wider sport and entertainment community.”
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By GlobalDataLast month, Ascot renewed its sponsorship agreement with the Lavazza coffee brand in a three-year deal.
The racecourse also recently unveiled a new sponsorship deal with international consumer products giant Unilever, running to the end of 2021.
