Arsenal, the English Premier League soccer giants, have appointed premium experiences company Legends to manage sales and delivery for their non-matchday meeting and event business at Emirates Stadium.

Through the partnership, the club and Legends will “leverage the wide range of facilities at Emirates Stadium to maximize non-matchday revenue.”

Legends has partnerships with several major European soccer clubs including Arsenal’s Premier League rivals Manchester City and Liverpool, as well as Spain’s Barcelona and Real Madrid.

Tom McCann, Arsenal’s venue director, said: “We’re delighted to confirm our new partnership with Legends. Emirates Stadium is a fantastic venue with brilliant connections in the heart of London. We have a strong track record of hosting some brilliant events, and we’re excited to work with Legends to build on this.”

Ryan Tawwater, vice president of international and special projects at Legends Hospitality, added: “Emirates Stadium is a first-class venue with global appeal in a highly accessible London location that offers a wide range of customizable opportunities for events.

“Legends is excited to collaborate with Arsenal to develop a proactive approach to drive revenue across the venue on non-matchdays.”

Meanwhile, Everton have today (August 1) announced a new sleeve sponsorship deal with online streaming platform Kick.

The logo will debut on the shirt sleeves of Everton’s men's first team for the club’s pre-season friendly against Portugal’s Sporting CP this weekend (August 5).

The Kick branding will additionally feature on the sleeves of the Everton women’s and under-21 teams for the upcoming 2023-24 season.

Kick replaces boiler and air-conditioning manufacturer Boxt, which became the Merseyside club’s first sleeve sponsor in two years last season.

The online platform will be designated as Everton’s official sleeve partner and official streaming partner.

Kick’s branding will feature across Everton’s digital spaces, as well as at Goodison Park, Walton Hall Park (women’s stadium), and the Finch Farm training complex.

The two parties will also activate the partnership through fan engagement initiatives on matchdays.

Kick recently agreed to exclusive co-title sponsorship deals with the esports teams of the Sauber and Alfa Romeo Formula 1 outfits.

Richard Kenyon, Everton’s chief commercial and communications officer, said: “Working with Kick provides us with some fantastic opportunities to reach and engage with new audiences over the course of the coming season and we already have some exciting plans for matchday experiences, starting this week with our fixture against Sporting CP.

“We look forward to working with Kick and presenting new opportunities for our supporters while providing valuable global exposure for Kick as it continues its impressive growth.”