Euroleague Basketball, the organizer of top European club competitions, has renewed its long-standing partnership deal with Italian fashion brand Armani for the 2024-25 season.
Through the extension, Armani will continue to serve as an official global partner of the top-tier EuroLeague and the second-tier EuroCup.
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The renewed agreement marks the eighth consecutive year of collaboration between the two parties.
Armani first partnered with Euroleague Basketball in the 2017-18 season.
This extended partnership will enhance Armani's visibility in key markets.
Armani is one of seven third-tier official Euroleague Basketball partners alongside Spalding, DenizBank, Panini, and VatanMed.
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By GlobalDataThey sit below second-tier premium partners BKT, Motorola, and Adidas, and title sponsor Turkish Airlines.
This tie-up maintains Armani's basketball presence as it is the naming rights partner of reigning Italian league champions and EuroLeague outfit EA7 Emporio Armani Milan.
Earlier this month, US gaming company FanDuel agreed a new broadcast deal with Euroleague Basketball.
