The Australian Professional League (APL), the commercial and marketing body for soccer in the country, has announced a new sponsorship deal with trading and investing platform eToro.
Under a three-year agreement, the company will serve as the official trading and investing platform of the men’s and women’s A-Leagues.
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eToro’s branding will feature on the back of all men’s playing jerseys for the 2023-24 season, as well as on all the substitution boards across both the A-League Men and A-League Women competitions.
The platform will also have a digital presence across A-Leagues channels, including ownership of the ‘eToro Assist of the Month’ and all transfers and trade editorial throughout the season.
eToro already has an extensive global soccer sponsorship portfolio that covers the English Premier League, French Ligue 1, and German Bundesliga, as well as Spanish basketball’s Liga ACB, and English Premiership Rugby.
APL commissioner Nick Garcia said: “With attendance and viewership records already broken in the A-League Women, and the A-League Men kicking off with a bang, we are ready for an incredible season of A-League soccer.
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By GlobalData“eToro has a long-standing connection with soccer globally and we look forward to developing our long-term partnership.”
Earlier this week, the APL renewed its sponsorship deal with McDonald’s Australia, the regional arm of the global fast-food giant.
The new deals come a week after the APL announced its chief executive Danny Townsend was immediately stepping down to lead SRJ Sports Investment, the sports investment fund of Saudi Arabia’s Public Investment Fund.
The APL which oversees the men’s and women’s A-Leagues, has not appointed a direct successor to Townsend but has announced James Rushton, managing director of the APL’s digital arm KeepUp, will lead the APL going forward alongside commissioner Nick Garcia.
Both will report to the APL board and the newly appointed independent chair Stephen Conroy.
Both the men's and women’s 2023-24 A-League seasons began last month.
