Global financial services provider Apex has been unveiled today as the title partner of this year’s Bermuda Sail Grand Prix, from the global sailing series.
Apex, based in Bermuda, has also become the official financial solutions partner for the event, which will take place on May 4 and 5.
Go deeper with GlobalData
This comes as an extension and expansion of the original tie-up between Apex and SailGP, through which the company supports SailGP’s women's accelerator program.
The 2024 Bermuda Sail Grand Prix will be the 10th event of the fourth SailGP season and will mark the third time the series visits the island.
The event comes through a partnership between SailGP and the Bermuda Tourism Authority.
Other event commercial partners include Appleby, BF&M, Bank of Butterfield, RenaissanceRe, Everen, and Clarien
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSailGP’s chief executive, Russell Coutts, said: “As SailGP's global presence expands, I'm excited to see Apex Group deepen its partnership with us as title sponsor of the Bermuda Sail Grand Prix and be able to work together to drive positive change both on and off the island. The Bermuda event is both a fan and athlete favorite in the calendar."
Last week, SailGP announced an extension of its deal with US hospitality company Sonesta International Hotels.
The renewed deal makes the firm the official hotel partner of both the US SailGP team and of the upcoming season four US SailGP events.
