American Express (AMEX), the international credit card provider, has extended its commercial deal covering the US Open grand slam tennis tournament, through a multi-year tie-up.
Yesterday, AMEX and the US Tennis Association (USTA) officially renewed their existing deal, which will see the credit card provider “once again provide card members and tennis fans with benefits” throughout this year’s US Open between August 28 and September 10.
The 2023 US Open, at Flushing Meadows in New York City, will mark the 30th tournament AMEX has been a partner of, dating back to the early 1990s.
AMEX has said it will provide a range of on-site fan experiences, including games, relaxation services, and the opportunity to claim digital collectibles, during this year’s US Open, as well as access to the Centurion Lounge for platinum card members, specific card-member benefits, and an American Express Shop.
For the first time, the American Express Shop will sell exclusive US Open merchandise, while AMEX card members will get $10 back after spending $100 or more with their enrolled card “at participating merchants on the grounds.”
Mary Ellen Jelenek, American Express’ senior vice president of global brand marketing and sponsorships, said: “As one of the longest-standing partners of the USTA, we’re looking forward to celebrating this incredible partnership milestone at our 30th US Open and continuing it into the future.”
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The credit card firm is also partnering, for the second year running, with Break the Love, a “social sports platform,” to offer access to over 500 racquet sports courts and clinics in the New York City area.
Over the past two weeks, commercial agreements covering the US Open have been struck with French sunscreen brand La Roche-Posay, Italian aperitif drink Aperol, NYC hospital network Mount Sinai, and luxury jewelry and design house Tiffany & Co.
Other US Open sponsors for the 2023 edition, meanwhile, include JPMorgan, Chase, and Emirates, all top-tier partners.