The Irish Rugby Football Union (IRFU) governing body has extended its commercial tie-up with international supermarket chain Aldi until 2028.
The partnership renewal, unveiled today, extends a relationship that first began in 2016.
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The deal, through which Aldi acts as the IRFU’s official fresh food partner, extends across both the men’s and women’s national sides.
This extension has been announced with the men’s team on the verge of winning the 2024 Six Nations tournament.
Before this deal, the most recent extension between the two parties was struck in February 2020, running through until the end of this year.
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Earlier this month, Aldi extended its partnership with Team GB, the body behind the Olympic team from Great Britain and Northern Ireland, through to 2032.
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By GlobalDataAs part of the deal extension, Aldi will be supporting Team GB athletes as they work towards the Paris 2024 Olympic Games, the Milan-Cortina 2026 Winter Olympic Games, Los Angeles 2028, the Winter Olympics in 2030, and Brisbane 2032.
Other IRFU sponsors, meanwhile, include Vodafone, Canterbury, Guinness, PwC, DHL, Aer Lingus, and Gilbert.
