Italian giants AC Milan have announced Dubai-based global multi-asset broker CFI Financial Group as their new official online trading partner.

As part of the deal, CFI will offer Milan fans and CFI clients exclusive fan experiences and promotions.

Maikel Oettle, AC Milan’s chief commercial officer, said: “We extend a warm welcome to CFI Financial Group as a global partner of AC Milan. Our collaboration goes beyond traditional sponsorship, representing a shared vision for excellence and progress.

“This new deal with CFI is a testament to AC Milan’s global footprint, with the new Casa Milan Dubai office being pivotal in cultivating new relationships in the Middle East such as this one.”

Hisham Mansour, co-founder and managing director of CFI Financial Group, added: “We are honored to announce this partnership with AC Milan, a club that echoes our commitment to excellence, dedication, innovation, and relentless pursuit of top performance.

“Partnering with one of the biggest names in football represents a celebration of shared values and our commitment to achieving greatness in the financial markets and on the football field. We look forward to the journey and creating a lasting legacy together.”

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By GlobalData

In November AC Milan announced the opening of a new office in the city of Dubai, United Arab Emirates (UAE), in order to further their goals of international expansion in the region.

The office, located in the Dubai International Financial Center, will serve as a base for the club’s operations in the Middle East and North Africa (MENA) region, where it boasts a strong fanbase and a number of existing commercial partners, including long-standing principal partner Emirates.

Last August CFI also agreed a new shirt sponsorship deal with Sheffield United, the recently promoted English Premier League soccer club.

The Dubai-based global multi-asset broker agreed to an initial one-year contract to feature on the front of the team’s shirts for the upcoming 2023-24 season.

Read more: AC Milan's Oettle eyes Middle East expansion