Multi discipline sports
SPOTV extends with PTO across Southeast Asia
The athlete-backed Professional Triathletes Organisation (PTO) has today (March 8) announced the renewal of a deal with SPOTV, the pan-regional…
WBD among PTO investors in $30m Series B funding round
The athlete-backed Professional Triathletes Organisation (PTO) has completed a Series B round of funding reported to be valued at $30…
Kermode replaces Adamo as PTO’s executive chairman
Chris Kermode, the former executive chairman and president of men’s tennis’ ATP, has today (October 18) been named as the…
DAZN to air Super League Triathlon until 2023
Super League Triathlon (SLT), the professional triathlon series, has agreed a deal with DAZN that will see it be broadcast…
Qatar Airways adds Ironman to growing partnership portfolio
Qatar Airways, the country’s national carrier, has entered into a long-term global partnership with Ironman, the organizer of long-distance triathlons.Through…
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VinFast in Ironman global partnership and naming rights deal
VinFast, the Vietnamese electric vehicle (EV) manufacturer, has entered a global partnership with Ironman, the organizer of long-distance triathlon events,…
DAZN to show PTO Tour in various global markets
The athlete-backed Professional Triathletes Organization (PTO) has signed a two-year broadcast deal with DAZN, the global sports streaming service, across…
PTO lands CBC broadcast deal ahead of debut event in Canada
The athlete-backed Professional Triathletes Organization (PTO) has agreed a new broadcast deal with Canadian public service broadcaster CBC ahead of…
PTO teams up with Endeavor Streaming to launch free OTT platform
The athlete-backed Professional Triathletes Organization (PTO) has teamed up with Endeavor Streaming, a subsidiary of the international entertainment agency giant,…
Warner Bros. Discovery in major rights deal for triathlon’s PTO Tour
Warner Bros. Discovery (WBD), the multinational media and entertainment giant, has today (July 13) announced that it has secured media…