PTO, World Triathlon to focus on commercial growth in 12-year tie-up
The Professional Triathletes Organization (PTO) and the World Triathlon governing body have expanded their relationship by announcing a 12-year strategic…
The Professional Triathletes Organization (PTO) and the World Triathlon governing body have expanded their relationship by announcing a 12-year strategic…
Supertri, the rebranded Super League Triathlon competition, has announced it is transitioning to a new franchise-based ownership model for 2024.The competition will…
Ironman, the global organizer of endurance races, has bolstered its senior leadership team with the addition of Matt Scammell as…
Global sports streaming service DAZN has struck a two-year, near-global broadcast deal with Ironman, the worldwide triathlon event brand.Through this tie-up,…
The World Triathlon governing body has announced it is welcoming hosting bids for several of its events next year.The bidding…
By Union Internationale de Pentathlon Moderne (UIPM) President Dr Klaus Schormann and World Obstacle President Ian AdamsonAt a time when…
In January 2024, the Professional Triathletes Organization (PTO) representative body announced the rebrand of its top-tier PTO Tour series of…
The Professional Triathletes Organization (PTO) has announced a two-season renewal of its broadcast partnership with sports and fitness brand Outside Interactive.The…
IMG, the international sports marketing agency, has extended its deal with the athlete-backed Professional Triathletes Organisation (PTO) to sell media rights…
The Professional Triathletes Organization (PTO) has rebranded its PTO Tour series ahead of the 2024 season as part of its…