Come one, come all: How the sumo spectacle illustrated AEG’s sport strategy
Sportcal speaks to AEG and the Paris Entertainment Company about how sumo and basketball balance commercial strategy at Accor Arena.
Combat Sports
DAZN takes FightStar Championship global with FTA deal
PFL and MVP merge to form new combat sports heavyweight
Matchroom and MVP team up to grow women’s boxing
Explainer: ONE Championship on how CAA’s licensing arm supports APAC growth
U-Next secures DFB-Pokal, European preseason matches, and Zuffa Boxing
WWE launches SiriusXM channel; expands Mattel deal
MVP’s Serrano-Manzur championship bout to air on TikTok in platform first
