TKO ties up FRE, Supersure in cross-portfolio sponsorship sweep
Multi-sport ownership conglomerate TKO Group has struck a pair of new, wide-ranging partnerships covering a range of properties, including its…
Bull riding
-
-
Paramount further strengthens TKO relationship with PBR partnership
Paramount, the US media giant now owned by Larry Ellison’s Skydance, has continued to ingratiate itself with the TKO Group…
-
PBR secures another domestic broadcaster as CW Network saddles up
The Professional Bull Riders (PBR) property in the US has struck a significant domestic media rights deal with the CW…
-
PBR and TSN extend long-standing Canadian rights deal
Professional Bull Riders (PBR), the US-based international bull riding circuit, has renewed its long-running broadcast deal in Canada with TSN, the…
-
IMG, On Location, PBR now formally part of TKO as Endeavor completes sale
The sale of several key sporting assets by heavyweight Endeavor, to its TKO sports vehicle, has been completed.As of today,…
-
TKO purchases PBR, IMG, On Location from parent Endeavor
TKO Group, the merged ownership company of mixed martial arts promotion UFC and professional wrestling company WWE, has purchased a…
-
PBR hails new domestic media rights deals as ‘game changer’
Professional Bull Riders (PBR), the US-based international bull riding circuit, has announced media rights agreements with US national network CBS Sports,…
-
PBR nets AB InBev sponsorship ahead of 2024 season
Professional Bull Riders (PBR), the US-based international bull riding circuit, has announced a multi-year partnership with global brewing giant Anheuser-Busch…
-
PBR sign with TelevisaUnivision and Camping World
Media giant TelevisaUnivision’s sports division TUDN has announced an exclusive Spanish language partnership with Professional Bull Riders (PBR), the US-based international…
-
Professional Bull Riders adds to host of upcoming sports docuseries
Prime Video, the streaming service of tech and retail giant Amazon, is set to debut a docuseries about the Professional…
