MLB and Adobe expand long-standing partnership
Adobe will work on digital fan experiences, providing solutions for MLB’s marketing, product, and content departments.
Artificial Intelligence
Lega Basket Serie A partners with ScorePlay to enhance digital output
Deal Focus: Chelsea continue short-term shirt sponsorships with IFS deal
US Soccer and Veritone renew; MLS begins Garber succession plan
Formula E promotes Google Cloud to principal partner
Mercedes F1 unveils major Microsoft tie-up, adds Nu as global partner
PGA Tour and AWS prolong tech partnership
ATP and Infosys extend partnership through 2028
