CSME’s OneSoccer deals with DAZN for UCL, Europa League rights
Canadian Soccer Media & Entertainment (CSME), the rebranded commercial arm of the country’s soccer governing body, has struck a soccer …
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PWHL finally secures season-long domestic TV deal with Scripps Sports
The Professional Women’s Hockey League (PWHL), North America’s top-flight women’s ice hockey competition, has secured its first-ever season-long US broadcast …
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NFL’s Falcons tie up with Papa John’s, Seahawks deal with Brooks Running
Fast food restaurant chain Papa John's has signed up as a sponsor of two major sports franchises based in Atlanta, …
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XTB serves up CEV Champions League Volley title sponsorship
European volleyball’s CEV body has found a new title sponsor for its top-tier men’s Champions League club competition, with investment …
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TelevisaUnivision partners Genius Sports for sponsored Liga MX broadcasts
TelevisaUnivision, the US-based Spanish-language media giant, has partnered with technology firm Genius Sports to add visual graphics, in-game data, and …
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Scripps expands Predators broadcast reach with Gray Media stations
Scripps Sports, the US local media enterprise, has confirmed a new agreement with rival Gray Media for the expanded distribution …
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LIV Golf enters bankruptcy, to emerge in 2027 with BC Partners investment
LIV Golf, the beleaguered international golf tour, has finally declared bankruptcy after struggling through 2026 following the withdrawal of Saudi …
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RFU secures Lloyds as first back-of-shirt partner for senior teams
England rugby union’s RFU governing body has announced a landmark principal partnership agreement with UK bank Lloyds, which becomes the …
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Sporteurope.tv extends IIHF World Championship rights
Sporteurope.TV, the German sports streaming service, has extended and expanded its rights deal covering ice hockey's IIHF World Championship through …
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Infront sells Hyrox majority stake to L Catterton-led consortium
Infront, the Switzerland-based international sports marketing company owned by Chinese conglomerate Wanda Group, has announced the sale of its stake …
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Leicester Tigers end Everards era with five-year BrewDog deal
BrewDog, the UK brewer, has widened its sponsorship portfolio, striking a new five-year agreement to become the official beer partner …
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DAZN renews F1 coverage in Spain, Andorra, Portugal through 2030
DAZN, the international sports streaming platform, has doubled down on its motor sports offering in Spain, Andorra and Portugal by …
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WTT Finals move to Kai Tak Arena in second year of Hong Kong hosting deal
World Table Tennis (WTT), the organization that manages the International Table Tennis Federation’s (ITTF) commercial rights, has confirmed that the …
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Prem Rugby taps experienced executive Hill as new CRO
Prem Rugby, English rugby union’s top-flight competition, has appointed experienced executive Tom Hill as its new chief revenue officer as …
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LFC name Turkish Airlines as new principal partner, Man Utd net SumUp
Liverpool FC (LFC), of English soccer’s top-tier Premier League, has confirmed national flag carrier Turkish Airlines as the club’s new …
