MatchWornShirt ties-up MLS, Clippers licensing deals
MatchWornShirt, the international online memorabilia auction platform, has agreed a major new deal in the US with top-flight competition Major …
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Halo back as World Snooker Championship title partner, adds darts to deal
UK-based software company Halo has announced a renewed deal with the World Snooker Tour (WST) to return as the headline …
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Miami Open unveils new, returning sponsors for 2026
The Miami Open tennis tournament has secured several new sponsors, while many brands have also renewed their deals for this …
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NHL plots German expansion, two regular-season games set for December
North American ice hockey's NHL and its players' association (NHLPA) have unveiled major plans to grow the league's presence and exposure …
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Wowow extends UEFA club rights until 2030-31, adds UWCL
Japanese satellite TV network Wowow has retained exclusive broadcast rights to European soccer’s UEFA men’s club competitions for another four …
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Scripps and Ally partner to provide PWHL’s first national TV broadcast
Financial services company Ally Financial and Scripps Sports, the sports division of the US media company, have teamed up with the …
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Op-Ed: How do brands turn global sporting moments into enduring connections
A collaborative article by Jamie Barlow, senior vice president for creative technology at Sparks, a global experiential marketing firm.Think about the last time …
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Explainer: Why a boxing promoter is turning to soccer talent representation
There is, from the outside, very little crossover between the worlds of soccer and boxing. In the UK, while both …
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PFL awards Sportradar betting data and streaming rights
Sports technology firm Sportradar will distribute betting data and betting streaming rights for the Professional Fighters League (PFL) mixed martial …
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Bundesliga leans further into creator world with CSN rights deal in Canada
German soccer’s top-flight Bundesliga has taken its multi-platform broadcast strategy to Canada after selling a package of rights to online …
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WWE finally ends Network as Netflix picks up PLE rights in Germany, Austria
WWE, the major US professional wrestling promotion, has further expanded its international broadcast partnership with Netflix, which will now showcase …
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Genius Sports expands betting data tie-up with Swedish leagues
Genius Sports, the international sports data technology company, has expanded its official data partnership with Svensk Elitfotboll (SEF), the governing …
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Ineos Grenadiers primed for new nine-figure primary sponsor in Netcompany
Ineos Grenadiers, the UK-based road cycling team owned by billionaire investor Sir Jim Ratcliffe, is set to take on a …
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FIBA details strong commercial, broadcast, engagement numbers for 3×3
Global basketball governing body FIBA has unveiled record media value, broadcast reach, and engagement numbers for its 3x3 competitions in …
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NWSL set to award its 18th franchise for 2028 entry
Jessica Berman, commissioner of US soccer’s top-tier NWSL, has announced the league will award its 18th franchise later this year, …
