Louis Vuitton deepens F1 ties with Monaco Grand Prix title sponsorship
Louis Vuitton, the prestigious French luxury fashion brand part of the LVMH conglomerate, has furthered its association with the elite …
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ICC: Major JioStar deal “fully in force” despite speculation
The International Cricket Council (ICC) has come out swinging against suggestions that heavyweights Indian pay-TV broadcaster JioStar will be backing …
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Generali in as title partner of Hexagon Cup for 2026
International insurance heavyweight Generali Group has struck a deal to become the main commercial partner for the next edition of …
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Nascar legal saga ends as 23XI, Front Row secure settlement
Motor racing’s Nascar series has reached a settlement with its 23XI and Front Row Motorsports teams with which it has …
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YouTube executive Grace joins WRU as commercial chief
The Welsh Rugby Union (WRU) has appointed YouTube executive Tomos Grace as its new chief commercial officer.He will take up …
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Bankruptcy finally hits Johnson’s beleaguered Grand Slam Track
Grand Slam Track (GST), the running-focused athletics tour that debuted earlier this year, has now succumbed to the inevitable and …
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Man United record £13m profit in Q1 as cost-cutting bears fruit
Manchester United, sleeping giants from English men's soccer's top-tier Premier League, registered an operating profit of £13 million ($17.4 million) during …
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Legends wins food and beverage contract for NYCFC’s Etihad Park
New York City FC (NYCFC), of North American soccer’s Major League Soccer (MLS), has deepened its partnership with global premium …
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TKO brings in Ram as partner across WWE, UFC, and PBR properties
TKO Group, the multisport business giant, has secured US truck brand Ram as a sponsor across its trio of sports …
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ESPN nets US viewership record for final F1 season coverage
International sports broadcaster ESPN has announced an all-time viewership record for its final year covering motor racing’s Formula 1 (F1) …
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AB InBev named ICC’s official beer partner
The International Cricket Council (ICC) governing body has announced a new “landmark” partnership with global alcoholic beverage group AB InBev.Through …
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CazeTV lands Olympic Games rights through 2028
CazeTV, the Brazilian sports streaming channel run by YouTuber Casemiro Miguel, has strengthened its influence in the country’s sports scene …
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Conmebol finalizes club competition media rights sales for 2027-30
Conmebol, South American soccer's governing body, has concluded “the most competitive bidding process in its history” for media rights to …
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YouTube TV to launch sports skinny bundle in 2026
Google-owned internet television platform YouTube TV has announced the launch of a sports-specific skinny bundle as it measures lower-cost alternatives …
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SailGP celebrates marquee 2024-25 season with viewership, commercial gains
International boat racing series SailGP has revealed that its recently concluded 2024-25 campaign saw strong viewership and commercial increases on …
