New Zealand LA28 rights race hots up as Sky NZ confirms talks
Sky NZ, the country’s pay-tv giant, has confirmed that it is in discussion to secure broadcast rights for the Los …
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Yokohama Rubber makes tracks in Extreme H partnership
Extreme H, the nascent hydrogen-powered off-road racing series, has unveiled a new deal with Japanese tyre brand Yokohama Rubber.Through an …
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AWSN launches first 24-hour women’s sports channel in Saudi Arabia
The All Women's Sports Network (AWSN), founded by US media icon Whoopi Goldberg, has today launched in Saudi Arabia, providing …
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PSA in extension through 2025-26 with Sport En France
The Professional Squash Association (PSA) governing body has extended its rights deal with Sport en France, the television channel of the …
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BJK Cup brings in Rolex to keep time for finals
The Billie Jean King (BJK) Cup women’s tennis competition has brought in luxury watch brand Rolex as a major commercial …
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Report: Paramount eyes up industry-shaking WBD acquisition bid
Paramount, the US media giant that recently merged with film studio business Skydance, is reportedly set to lodge a bid …
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Deal Focus: Nike to provide free boots to players in extended WSL deal
The dealThe organizers of English top-tier soccer's Women's Super League (WSL) recently agreed a renewed five-year commercial deal with heavyweight …
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Fashion brand Fear of God adds MLB to US league portfolio
North America’s elite Major League Baseball (MLB) has become the latest competition to partner with designer clothing brand Fear of …
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Vodafone in weighty UEFA men’s and women’s competitions deal
Vodafone has significantly expanded its commercial relationship with European soccer's governing body UEFA, across both men's and women's top-tier competitions run …
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Austria’s Canal Plus and ORF continue sub-licensing UCL deal
The sub-licensing deal in Austria between pay-TV heavyweight Canal Plus and public-service broadcaster ORF - covering European soccer's top-tier UEFA …
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Dorna Sports to discontinue MotoE after 2025 as motorcycle innovation lags
Dorna Sports, the long-term promoter of motorcycle racing’s elite MotoGP and its sub-categories, has announced the indefinite suspension of the …
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Mediaset in sub-licensing deal with DAZN in Italy for LaLiga action
A select number of games from Spanish soccer's LaLiga will be shown free-to-air (FTA) in Italy throughout the remainder of …
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EA Sports renews SPFL ties ahead of EAFC 26 launch
Scottish soccer’s SPFL organizing body has renewed its partnership with video game company EA Sports, extending its licensing agreement for …
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AFC extends club competitions Tecno sponsorship deal
Chinese technology firm Tecno has extended its sponsorship deal covering club competitions run by the Asian Football Confederation (AFC) regional …
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NFL return draws bumper viewership across networks
The first weekend of the 2025 NFL American football season delivered record numbers for its US media partners, highlighting the strength …
