ESPN Africa bolsters rugby rights portfolio through Top 14 deal
The ESPN Africa regional broadcaster has snapped up English-language rights to French men's rugby's premier Top 14 competition in a multi-year …
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Canada soccer continues pre-World Cup sponsorship push with Samsung deal
The Canadian arm of global tech giant Samsung has become the latest brand to partner with the Canada Soccer governing …
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Streamer Llanos to broadcast Copa del rey final in YouTube first
Ibai Llanos, the Spanish internet celebrity, streamer, and esports commentator, has again entered the sports broadcasting space with a deal …
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PIF sells majority stake in Al-Hilal, considers pulling LIV funding
Saudi Arabia's Public Investment Fund (PIF) has sold a majority stake in top domestic soccer club Al-Hilal to investment firm Kingdom …
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WWE enters insurance category with The General, renews Minute Maid deal
The World Wrestling Entertainment (WWE) promotion has announced a new multi-year partnership with The General Insurance, a US-based automotive insurance provider.Under the agreement, …
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Chelsea extend training kit agreement with BingX for 2026-27 season
English Premier League soccer giants Chelsea have extended their partnership with cryptocurrency company BingX, which will remain as an official …
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Ibotta extends as Nuggets’ jersey patch partner
The Denver Nuggets, of North American basketball's NBA, have extended their major commercial tie-up with digital marketing platform Ibotta.The renewed …
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Op-Ed: Race Around the World – Formula One and the Art of Global Reach
This is a collaborative piece by Matt Bailey, managing partner at international sport and entertainment marketing agency Fuse, part of Omnicom …
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IMG’s Francis to become chief business officer amidst wider restructuring
Heavyweight sports marketing agency IMG is creating two new senior leadership roles - a chief business officer (CBO) and a …
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BeIN adds to motorsport portfolio with WEC deal across MENA, APAC
BeIN Sports, the major international broadcaster, has snapped up rights to motor racing's FIA World Endurance Championship (WEC), in a …
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NHL rebounds from poor 2025 with viewership growth across ESPN, TNT in ’26
TNT Sports, the WBD-owned US linear network, has delivered its strongest year of regular-season NHL ice hockey coverage to date, …
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FIBA adds XTB to global partner portfolio
Global basketball governing body FIBA has unveiled investment platform XTB as a new global partner.The new agreement, which runs through December 2027, …
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Kayo Sports lands rights to Bangladesh home series
Kayo Sports, the sports streaming platform of prominent Australian pay-TV broadcaster Foxtel, has secured exclusive rights to the upcoming 2026 …
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Nine reclaims Netball Australia rights in ‘landmark’ deal
Australia’s commercial broadcaster Nine Network has landed a five-year partnership with the Netball Australia governing body for exclusive rights to …
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Brisbane 2032 secures first founding partner with Australia’s CommBank
The organizing committee behind the upcoming Brisbane 2032 Olympic and Paralympic Games has announced Commonwealth Bank (CommBank), the Australian multinational …
