Liverpool
Expedia renews sleeve deal with Liverpool
Travel website Expedia has renewed its sleeve sponsorship of English soccer giants Liverpool for another four years.The extension, announced today…
Commercial revenue uplift sees Liverpool post first profit in three years
English soccer giants Liverpool have posted a profit for the first time since the 2018-19 season with revenue returning to…
William Hill announced as official betting partner of Grand National
William Hill has been announced as the official betting partner of British horse racing’s Grand National Festival through a three-year…
Henry insists Liverpool not for sale
Liverpool owner John W. Henry has confirmed that Fenway Sports Group (FSG) will not be selling the Premier League club.In…
Potential new owners for Liverpool FC have fans concerned about the sport’s direction
Considered to be one of the most popular and valuable sports teams in the world, Liverpool Football Club would be…
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Arsenal and Adidas prolong kit deal until 2030; Liverpool partner with Coca-Cola
Arsenal, of English soccer's top-tier Premier League, and major German sportswear brand Adidas have today (September 30) announced an extended…
Sponsorship roundup: Liverpool, Fulham, Leverkusen
English soccer giants Liverpool have deepened their ties with the cryptocurrency market through an expanded partnership with French blockchain-based fantasy engagement platform…
Everton tap Elevate Sports to sell naming rights to new stadium
Everton, of English soccer’s top-tier Premier League, have appointed sports and entertainment agency Elevate Sports Ventures to secure a naming rights…
Everton secure first sleeve sponsorship in two years with Boxt deal
Everton, of English soccer’s top-tier Premier League, has struck a sleeve sponsorship agreement with boiler and air-conditioning manufacturer Boxt.Under the…
Man City renew with Gatorade, Spurs partner SIS, Everton strike Fancurve deal
Manchester City, champions of English soccer’s top-tier Premier League, have renewed their sponsorship agreement with sports nutrition brand Gatorade for…
Standard Chartered and Liverpool renew to clock up 17 years
Standard Chartered Bank, the British-based financial services firm, has renewed its principal partnership with English soccer giants Liverpool FC (LFC)…