Infront extends long-running role as FIL’s commercial partner
Infront Sports, the heavyweight sports marketing agency, has extended its long-standing commercial partnership with the International Luge Federation (FIL) through …
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RFL finally finds CEO as Ian Nolan joins to replace Sutton
The Rugby Football League (RFL) body has finally found a new chief executive, with experienced sports executive Ian Nolan taking …
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Disney exec Bowen to replace long-serving Gandler as Fubo chief
FuboTV, the internet television operator that was acquired by media giant Disney in 2025, has appointed Disney executive Alisa Bowen as …
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La Vuelta tucks into Noel Alimentaria sponsorship deal
For the upcoming 2026 edition of road cycling's iconic Vuelta e Espana (La Vuelta), Spanish meats brand Noel Alimentaria has …
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Deal Focus: NRL sets Australian record with A$5.3bn domestic rights contract
The dealThe NRL, Australia’s top-tier rugby league competition, this week announced a record domestic media rights agreement with Foxtel, Nine …
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Gibson Dunn to lay down the law at LA28
The organizers of the Los Angeles 2028 Olympic and Paralympic Games have brought in LA-based law firm Gibson Dunn as …
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PBC becomes latest boxing promotion to join DAZN, with global deal
International OTT streaming service DAZN has bolstered its portfolio of top-tier boxing rights, striking a new agreement with US promotion Premier Boxing …
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PFL’s media rights negotiations are reshaping its international strategy
The Professional Fighters League (PFL) is virtually unrecognizable from its initial form. Since it burst onto the MMA scene in …
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Big Bash League opener set for Chennai as league eyes Indian investment
Chennai in India will host the opening game of Australian Twenty20 domestic cricket's annual Big Bash League (BBL) later this …
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Op-Ed: A social media ban will only drive young sports fans underground
A collaborative article from Adam Bullock, co-founder and COO of Multiple, the sports and entertainment agency.If you're a football fan, answer …
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World Surf League appoints The.Team to lead partnership search
The.Team, the international sports agency formerly known as Wasserman, has continued its run of new deals after being appointed the …
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Former Liberty Media chief Maffei unveils new Horse Racing League
Greg Maffei, the former chief executive of Liberty Media, and Danny Epstien, the founder of investment firm Skylark, have collaborated …
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Soccer sponsorship wrap: Everton, Bournemouth, Brentford, Udinese, Toulouse
English Premier League soccer club Everton have named UK watch brand Christopher Ward as their first-ever training kit partner under …
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NEP and Lavazza extend as Wimbledon partners in multi-year deals
A new multi-year broadcast services deal has been struck between the organizers of the iconic Wimbledon tennis grand slam and NEP …
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Angel City FC taps The.Team to secure sponsors for key assets
The.Team, the international sports agency formerly known as Wasserman, has been appointed by US soccer franchise Angel City FC to …
