Fresh Sport Limited the client management and sponsorship broking company have been appointed as exclusive sponsorship agents for Goss Atlantic Row which is backed by the Goss Challenges, the organisation headed by Pete Goss of Team Phillips fame.

The Goss Atlantic Row ,which will begin in June 2001, is an attempt by four British adventurers to row from New Foundland to the U.K. in record time, meaning the team will have to row a staggering 66 miles a day.

Grant Aitken, director of Fresh Sport said ‘The adventure is the perfect embodiment of the Goss ethic ‘Dare to Dream’ and will see technology and human effect working together to achieve success and therefore has great synergy with a wide variety of brands.’

Mark Stubbs, team leader of Goss Atlantic Row said, ‘21st Centry technology will enable the world to follow our progress across the Atlantic ocean. Success will be down to the power of the mind, detailed preparation and the team spirit that will ensure we achieve our goals and will be rewarded with the emotional glory of rowing into Great Britain. This is a fantastic opportunity to share this exciting adventure with our sponsors to gain maximum publicity.’

For further information about the Goss Atlantic Row or Fresh Sport Limited then please contact Grant Aitken, Director on 020 738 404 40 or by e-mail grant@freshsport.com or visit
www.atlanticrow.com or
www.freshsport.com.