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Extreme Sports Channel Expands to Africa and Mid East

Extreme Sports Channel has extended broadcast coverage beyond Europe and has launched on the Showtime pay-TV platform in the Middle East and North Africa.

Extreme Sports Channel broadcasts 24 hours a day 7 days a week bringing audiences adventure and action sports such as Mountain Biking, Surfing, Windsurfing, Moto-x, Snowboarding, Skateboarding, BMX etc.

Extreme Sports Channel is broadcast on the Showtime platform as part of its Sports plus package. Showtime reaches homes in 22 territories in the Middle East and North Africa, including Egypt, Saudi Arabia, Kuwait and the UAE.

Phil Jones, Managing Director Europe of Extreme Sports Channel, says: ‘We have all been very satisfied with the expansion over the last few months. It is always an achievement to learn that your programmes are a hit with the target audience and that’s what we’re doing it all for. We are hoping to arrange further contracts in the coming months and increase our number of viewers even more.’

Peter Einstein, president and chief executive, Showtime, said: ‘Viewer response to Extreme Sports Channel on Showtime has been very positive.’

‘The channel brings a new dimension to television viewing with its fusion of youth oriented sports. With its focus on emerging street lifestyle, Extreme Sports Channel reflects the demographics of the Middle East where more than 72 percent of the population is under 25 years old.’

Extreme Sports Channel has also signed new agreements and launched recently with Cablecom (Switzerland), UPC Poland (UPC Platform and Wizja DTH Platform), Zao Teleplus (Russia), Iceland Telecom and Tele M Sat (Romania). The Channel is now available in 5 languages covering 44 countries.

Al Gosling CEO Extreme Group said Having launched the Channel 2 years ago in one country and now to be in 44 with this being our 1st move outside Europe we are obviously very pleased and I think this is proof that action sports are being taken very seriously and huge credit to our fantastic team who have put together such a great Channel.’

For more information please contact:

Lynn Seymour,
Press Department,
EXTREME GROUP
Tel +44 1787 479000
Fax +44 1787 479111
Email: info@extremeinternational.com
Web : http://www.extremeinternational.com