Infront Sports & Media signs one of the leading German breweries as National Team and DFB Cup sponsor
Zug, Switzerland / Bitburg, Germany, 1 April 2009 – Infront Sports & Media, the long-standing marketing partner of the German Football Association (DFB) for National Team matches and the DFB Cup, has renewed and extended the long-lasting sponsorship arrangements between the DFB and Bitburger, one of the leading German breweries.
Bitburger holds exclusive rights to the official beer category in respect of its DFB sponsorship, as well as exclusive rights in respect of the DFB Cup until the end of the 2008 / 2009 season.
The partnership has now been extended – the renewal includes exclusive stadium advertising in the beer category and hospitality support for all matches of Germany’s A-Team as well as of Germany’s Women Team until 2012. Bitburger will also become the second of four new exclusive TOP partners to sponsor Germany’s prestigious DFB Cup (DFB Pokal), commencing with the 2009/2010 season for three consecutive seasons.
As a TOP partner, the beer brand Bitburger will enjoy access to a comprehensive rights package for all 63 matches of the DFB Cup. This includes advertising boards and other forms of exposure in camera view, first right of negotiation for television presenting sponsorship on ARD, ZDF and Premiere, as well as on-site promotional rights and many other opportunities.
“A strong partner to the most popular sport in Germany”
By renewing until 2012, Bitburger is committing to a partnership with Infront that now lasts for over a decade. Both sponsorships have great significance in the German market and Bitburger, a market leader, uses it as the central aspect of its communication platform. It fits perfectly with Bitburger’s marketing strategy and product profile and represents a unique example of integration of marketing and communication programmes around a single theme.
Henner Höper, Marketing Director Bitburger, said: “We are very proud to have reached a mutually beneficial agreement. The extension of our cooperation is another expression of our long-standing commitment to the DFB. Once again, Bitburger appears as a strong partner to the most popular sport in Germany – we will be present within every major national football property.”
Stephan Herth, Infront’s Executive Director, Summer Sports, added: “We are delighted at Bitburger’s strong faith in the DFB properties, which are amongst the best sponsorship platforms in Germany. The extension of the contract demonstrates the strength of this stable and friendly partnership.”
About Bitburger
Bitburger is one of the largest privately owned breweries in Germany – founded in 1817. The company is 100% family-owned, now in the 7th generation. It has a heritage of many decades of continuous relationships with customers and employees. Bitburger guarantees highest quality for its products which are brewed according to the German Purity Law. The brewery has developed from a local hero to an international player.
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For further information, please contact:
Jörg Polzer
Manager, Communication & PR
Infront Sports & Media AG
Tel.
Fax +41-41-723-15 16
press@infrontsports.com
www.infrontsports.com
Christina Maagh
Corporate Communication
Bitburger Braugruppe GmbH
Tel.
Fax +49-65 61-14 8 23 47
christina.maagh@bitburger-braugruppe.de
www.bitburger-braugruppe.de
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