OpenBet, the content and service provider for the sports betting industry that was recently acquired by Endeavor, has today added two experienced executives to its senior management team.

Florian Diederichsen joins from OTT subscription platform DAZN as chief technology officer, while Jessica Feil has come on board from the American Gaming Association (AGA) as vice-president of regulatory affairs and compliance.

Diederichsen has been tasked with “evolving OpenBet’s modular sports product offering and accelerating the next generation of sports betting entertainment through the use of cutting-edge technologies.”

He previously held CTO roles at several major sports organizations, including DAZN where he oversaw the development of the company’s OTT sports service, as well as Perform, where he was responsible for technical operations of its global sports content and video services.

The company said Feil will play a key role as it prepares for “exponential US and international expansion in 2022 and beyond”.

She most recently held the position of vice-president of government relations and gaming policy counsel at the AGA.

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Jordan Levin, chief executive of OpenBet, said: “Bringing Florian and Jessica to the OpenBet team changes the game and is testament to the vision we have here.

“The appointment of two highly-skilled and respected individuals demonstrates the ambition we have to deliver the next generation of sports betting entertainment to operators and bettors worldwide.

“As we drive for hyper-differentiation, and with legislation moving at a pace, we can entrust both Florian and Jessica to help take OpenBet forward in their respective fields that will add significant value for our global customer base.”

International entertainment agency giant Endeavor entered into an agreement to buy OpenBet from the Scientific Games Corporation for $1.2 billion last September.

The transaction is expected to close in the second quarter of 2022, subject to the usual regulatory approvals and closing conditions.

OpenBet will join Endeavor’s sports betting division, currently dominated by IMG Arena, which works with sportsbooks worldwide to deliver live streaming video and data feeds to them from over 45,000 specific sporting events each year.