Newcastle United, the English Premier League soccer club, have appointed Dan Ginger as the club's new director of brand, marketing, and digital media.

In the role, Ginger will work with chief commercial officer Peter Silverstone and the commercial team to grow Newcastle United's fan base globally.

He will also oversee the development and growth of all websites, apps, social media, and third-party platforms, as well as work across departments to direct marketing campaigns and initiatives.

Ginger was previously in the professional tennis industry, where he was responsible for brand development and fan growth as the senior vice president of brand and marketing for the ATP and WTA tours.

Ginger said: "I am delighted to join Newcastle United as the club continues its exciting journey towards being a leading Premier League and European club, both on and off the pitch.

"Born and raised in the North East, I know how much Newcastle United means to its fans and the local community. I look forward to communicating that globally via our brand, marketing, and digital activity."

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Peter Silverstone, said: "We are very pleased Dan has joined us as we continue our exciting journey on and off the pitch.

"Our brand, marketing, and digital media functions are an essential part of defining the club's brand and engagement strategy whilst growing our local and global fanbase. Dan and his team will play a key role in driving these vital efforts forward."

Last week, Newcastle confirmed a new kit supply deal with German sportswear giants adidas from the 2024-25 season.

The brand will replace current kit supplier Castore, the UK sportswear brand, which has had a contract with the club since the 2021-22 season. 

Castore’s deal was set to run until 2027, meaning Newcastle have invoked an exit clause to free themselves from the contract to sign with Adidas.

The deal was prematurely revealed recently in the We Are Newcastle United Amazon Prime documentary.