Tom Gracey, the experienced sports media rights executive, has joined international sailing series SailGP in a senior broadcast role.

He has been appointed as global head of broadcast and media partnerships and will be tasked with growing SailGP’s audiences and developing its media product alongside internal stakeholders, participating teams, and partners.

Gracey joins from W Series, the international all-women motor racing championship, where he had served as head of broadcast and media rights since April 2021.

He started his new role with SailGP at the beginning of the year, and said on social media that it is “exciting to be part of a progressive business with tech and purpose central to the mission.”

Before taking up a position at W Series, Gracey was head of broadcast and international rights at English soccer’s Football Association (FA).

Gracey left the FA at the end of March 2021, having been with the organization since January 2020. He first joined the FA in 2012, as broadcast operations manager, after spending three years at international sports marketing agency Sportfive as a regional media rights manager for the UK and Ireland.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Last May, SailGP appointed Melissa Lawton as its chief content officer to oversee the global production strategy for its third season.

She is leading the team delivering the series’ global broadcast offering, from the live broadcast production and host broadcast feed to non-live content creation.

International sports marketing agency IMG has a contract as SailGP’s global agency for media rights, sponsorship, and host venue rights.