Legends, the premium experiences company, has appointed Kirta Carroll as president of its global merchandise division.

Carroll, an experienced retail and marketing professional, joins Legends after more than a decade at Foot Locker, the US sports retail chain.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

She will lead Legends Global Merchandise which is a “fully integrated vertical solution operating brick and mortar, pop-ups, e-commerce, and in-venue retail experiences.”

Legends has offered this service to the likes of American football’s NFL, baseball’s MLB, golf’s PGA, the Nascar stock car racing series, mixed martial arts’ UFC, and gaming giant Activision Blizzard.

Prior to joining Legends, Carroll spent 11 years at Foot Locker in several roles, most recently as vice president and global general merchandising manager for the women’s division.

She previously spent time working at marketing agencies across multiple industries as well as holding a position in public relations and marketing at Saks Fifth Avenue earlier in her career.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Legends Global Merchandise has enjoyed significant growth in the last 12 months, securing more than 20 new clients, including the PGA, Professional Fighters League, and Madison Square Garden.

Mike Tomon, Legends co-president and chief operating officer, said “Kirta is a strategic leader with a great depth of omnichannel retail and merchandise experience. She brings a successful track record developing and leading merchandising, vendor, and consumer strategy to drive long-term sustainability, growth, and scale.

“We are excited for her to join Legends and lead our global merchandise team as we continue to build upon the incredible business success of this past year.”