LIV Golf Investments, the newly formed company of which Saudi Arabia’s Public Investment Fund is the majority shareholder, has today announced the appointment of industry big-hitter David Hill as a consultant to its production team.

It says the hire is intended “to deliver innovative and world-class coverage, revolutionizing the golf viewing experience.”

Hill has previously served as a senior executive vice president at 21st Century Fox and the President of FOX Sports.

He is credited with innovating sports production at US broadcast heavyweight Fox and taking the lead on the introduction of coverage of American football’s NFL to the network.

In 2017, he was hired as an advisor to the prestigious Formula 1 motor racing series and by ESL, the eSports company owned by Sweden-based media company Modern Times Group.

He also worked on the launches of the Sky Television pay-TV broadcaster in the UK, the pan-European Eurosport sports broadcaster, and the sports division of media giant News Corp.

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Elsewhere, he has his own production company, served as executive producer of American Idol for three seasons, and produced the 88th Academy Awards.

Hill’s appointment is another statement of intent from LIV as it gains more and more of a golfing foothold.

The company was only launched in October with the announcement of over $200 million in funding for an annual 10-event series that is to join the Asian Tour calendar this year.

Since then, it has hired the likes of ex-Formula 1 commercial head Sean Bratches and US sports vet Atul Khosla.

Greg Norman, chief executive of LIV, said: “David is considered by many in to be the father of modern live sports television coverage, so to be able to leverage his expertise is monumental for us. He is well known for his innovative thinking and ability to push boundaries that have led to the transformation of the sports viewing experience for fans across the world. We are ecstatic to have the opportunity to be that agent for change in golf and look forward to sharing that vision in due course.”

Hill added: “For current and would-be golf fans around the world, we need to revamp and revitalize the viewing experience to maximize the sport’s entertainment value. Throughout my career, I have channeled my creativity and passion for the sports industry into creating an exceptional viewing platform and I look forward to supporting LIV Golf Investments into doing the same. There is an enormous amount of potential in golf broadcast and they have the team in place to do it.”