Global Champions, the organizer of equestrian's Global Champions Tour show jumping series, has appointed Gus Henderson as its new chief revenue officer.

In the role, he will work closely with the executive team to “cultivate partnerships and strategically exploit opportunities to further enhance the brand vision of Global Champions.”

He will also be responsible for “aligning revenue strategies with the organization’s core values, brand vision, and overarching philosophy.”

Henderson brings more than 20 years of experience handling commercial partnerships and media distribution in sport, music, and entertainment in Asia Pacific, Europe, the Middle East, and North America.

He most recently served as commercial director of the All England Lawn Tennis Club, the organizer of the prestigious Wimbledon grand slam.

Henderson previously held roles at WME/IMG, the heavyweight sporting agency, and wrestling’s WWE.

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Jan Tops, Global Champions president and founder, said: “We are thrilled to welcome Gus Henderson to the Global Champions team. His extensive experience and proven track record in revenue generation within the sports and entertainment industry make him an invaluable addition to our leadership team.”

Henderson, commenting on his new role, added: “I am delighted to embark on this exciting journey with Global Champions and contribute to its continued success.

“I look forward to collaborating with the talented team and leveraging our collective expertise to elevate the organization to new heights.”