The Denver Broncos, of American football's NFL, have appointed experienced league executive Damani Leech as their new president.

He will lead the business operations of the Broncos and Stadium Management Company, which operates the team’s Empower Field at Mile High stadium.

Leech will collaborate with the new ownership group and the Broncos' executive team and report directly to owner and chief executive Greg Penner.

Leech, a sports executive with 25 years of experience at both the professional and collegiate levels, joins the Broncos after serving as chief operating officer (COO) of NFL International for the last three seasons.

As an executive with the NFL since 2015, Leech has spent the last few years in leadership positions at the league office with a key role in growing the game internationally as well as through business development and strategy initiatives.

He first joined the NFL as vice president of football strategy and business development, after spending more than 17 years at the NCAA college sports office in Indianapolis.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

A consortium led by billionaire Rob Walton, the heir to the Walmart corporation, along with his daughter Carrie Walton Penner and her husband Greg, purchased the Broncos for $4.65 billion, a record fee for a sports team, in June.

The Walton-Penner group’s acquisition was approved by the NFL’s board of governors earlier this week.

Earlier this month (August), Formula 1 motor racing star Lewis Hamilton joined the ownership group.

Penner has now said: "As we sought to identify a dynamic, forward-thinking, and inspiring leader to guide the Broncos into this exciting new chapter, Damani stood out among several very qualified candidates.

"There was a high degree of interest in this opportunity with the Broncos, which speaks to the reputation of this organization and Damani's strong credentials. Damani is highly regarded throughout the National Football League for his leadership, strategic vision, and collaborative spirit.

“As a former college player with executive experience at both the NFL and NCAA levels, Damani understands the value of teamwork and knows what it takes to win—on and off the field. I'm confident Damani will help the Broncos grow across all areas of our business."