Arsenal, the top English Premier League soccer club, have today (August 3) strengthened their commercial team with four new appointments.
The club has appointed Giulia Mazzia as head of commercial ventures, Jodie Sayer as head of brand and marketing, Stuart Milne as head of partner services, and Kylie Andrew as head of digital and insights.
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Mazzia joins Arsenal from Italian giants AC Milan, having previously worked for the City Football Group, the owners of Premier League rivals Manchester City and multiple other teams worldwide.
He will lead a newly formed team that will “drive the exploration and delivery of innovative revenue streams to fuel the club’s commercial growth.”
The team will oversee tours and friendlies and expand Arsenal’s soccer development programs, using research and insights to drive the club forward.
Sayer joins the North London-based club from German sportswear brand Puma and has more than a decade of experience in brand management, communications, and retail marketing.
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By GlobalDataShe will lead Arsenal’s marketing team to achieve commercial revenue targets and boost fan engagement with global supporters. Sayer will be tasked with “bringing the club’s brand strategy to life” and establishing its newly formed in-house creative studio.
Milne, meanwhile, previously spent 11 years in partnership marketing, four of which were in motor racing’s Formula 1 with Red Bull Racing, and most recently with Aston Martin.
At Arsenal, he will lead the partner services team in supporting the club’s official partners to meet their objectives through “bespoke, outcome-led solutions and activations.”
Andrew, who boasts a wealth of experience in digital strategy and execution, will take up the newly created role of head of digital and insights.
She joins Arsenal from Heathrow Airport, where she was head of digital from 2019. In the new position, Andrew will “support Arsenal’s ambition to bring their global supporters closer to the club through technology-backed data and insights.”
Arsenal’s chief commercial officer, Juliet Slot, said: “Our number one priority will always be to place our supporters around the world at the heart of everything we do, so we’re proud and excited to have appointed four world-class industry leaders to help us achieve this.
“Our new colleagues bring exceptional quality and experience to their roles and will strengthen our fantastic commercial department which is full of brilliant people who push the boundaries and move us forward every day.
“Following a period of sustained progress and growth, unprecedented demand for tickets across our men’s and women’s teams, record retail performances, a hugely successful US Tour where more than 170,000 supporters came to see our matches, and further investment in data and technology to build our direct to supporter capability, this is the perfect time to strengthen our team.
“Ahead of a new season with many exciting projects and announcements in the pipeline, we’re ready to seize the opportunities that lie ahead.”
Arsenal yesterday (August 2) extended their long-running shirt sponsorship deal with Dubai-based airline Emirates until 2028.
In a busy week for the club on the commercial front, it also appointed premium experiences company Legends to manage sales and delivery for its non-matchday meeting and event business at Emirates Stadium.
Arsenal are seeking to capitalize on their return to the elite UEFA Champions League club competition this upcoming season, for the first time since 2016-17.
The Premier League outfit will begin their 2023-24 top-flight campaign on August 12 against Nottingham Forest but will face Premier League champions Manchester City in the curtain raiser for the new season, the FA Community Shield, on Sunday (August 6).
Image: Clive Rose/Getty Images
