The Swiss National League ice hockey competition has announced a new six-year partnership with AI-powered video content provider WSC Sports.

The deal will provide the league and all 14 participating clubs with full access to WSC Sports’ suite of automation solutions.

Through the partnership, the National League will use WSC Sports to automatically generate and distribute real-time highlights and digital content across social media, websites, and partner channels.

The technology will enable the league and clubs to “deliver tailored content to fans in multiple languages, create more activation opportunities for sponsors, and strengthen the overall digital presence of Swiss ice hockey domestically and internationally.”

The partnership will give the National League access to a suite of AI-powered capabilities, including real-time, personalized content at scale, new monetization and branding opportunities, and multi-platform publishing.

Reto Bürki, CMO of the National League, said: “This partnership marks a major step forward for the National League as we evolve how fans experience Swiss ice hockey. WSC Sports’ technology allows us to highlight every moment from every club faster and with more creativity, growing the visibility of our players, our sponsors, and the game itself.”

Ido Ratzon, head of business development, DACH at WSC Sports, added: “With the National League and all 14 clubs onboard, this collaboration will help drive innovation in how ice hockey engages fans and grows its digital business across Europe.”

WSC Sports’ AI-powered technology is used by over 490 leagues, teams, and broadcasters - including ESPN, YouTubeTV, the NBA, Bundesliga, LALIGA, and Serie A.

In late 2024, the company agreed a half-decade tie-up with French soccer’s top-tier Ligue 1 and second-tier Ligue 2 competitions.

This year, WSC Sports has added soccer competitions such as the top men’s leagues in both the Czech Republic and Belgium, and the National Women's Soccer League in the US to its portfolio.