UEFA, European soccer’s governing body, has launched a tender to secure an exclusive betting sponsor for its men’s national team competitions in the 2027-2029 cycle.

The three-year period encompasses the flagship 2028 European Championship, to be hosted in the United Kingdom and Ireland.

The sponsorship package additionally includes the 2027 and 2029 UEFA Nations League Finals.

Brands seeking to participate in the formal tender process can register their interest with the CAA Eleven agency via e-mail at sponsorship@caa11.com. UEFA has set a deadline of 12:00 CEST on May 30.

CAA Eleven is UEFA’s exclusive agency for the worldwide sale of media, sponsorship, and licensing rights for men’s national team competitions.

UEFA will have an exclusive betting sponsor for only the second time at a men’s European Championship.

Betano became the competition's first-ever betting partner for last year’s edition in Germany.

Meanwhile, UEFA has announced that the four host nations for Euro 2028 will feature in the qualification stage for the tournament and not enter automatically.

At an executive committee meeting this week, the governing body confirmed that the qualification phase will replicate the current 2024-26 model, with 12 groups formed of four or five teams.

Hosts England, Republic of Ireland, Scotland, and Wales will participate in qualifying, drawn into separate groups.