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25 June 2025

Daily Newsletter

25 June 2025

Premier Sports expands Scottish Premiership broadcast deal

The pay-TV broadcaster has added two post-split relegation group fixtures to its annual broadcast commitment.

Alex Donaldson June 25 2025

Scottish soccer’s SPFL governing body has expanded its five-year broadcast partnership with UK pay-TV network Premier Sports, adding more games to its package.

In addition to the 20-game slate agreed in 2024, Premier Sports will now show two additional games each campaign, making its commitment 22 fixtures in total.

The two extra games will come from the bottom half of the post-fixture split games - which encompasses the final five gameweeks of the Premiership when the top and bottom halves of the league are split apart and play each other one final time - marking the first time Premier Sports has broadcast post-split games.

Ahead of the 2024-25 campaign, Premier Sports had secured a five-year, 20-game broadcast package of top-flight Scottish Premiership games from the SPFL after primary broadcaster Sky Sports declined to air the SPFL's full quota of matches that it receives through the deal, allowing the league to tender out a small broadcast package.

Sky holds the rights to show 60 games of the 228-game Premiership each season in a deal renewed in 2022.

At the end of 2023, Premier Sports reacquired its UK business from Viaplay Group after the Swedish media company divested from the UK completely.

Through that deal, Premier Sports reclaimed its UK sports channels and associated rights.

The service, which is available as a premium TV channel as well as an online service, also holds the rights to Spanish soccer’s top-tier LaLiga competition, as well as rugby union’s United Rugby Championship and ice hockey's NHL, in the UK.

Premier Sports’ new agreement enhances its coverage of Scottish soccer as it already shows the domestic Premier Sports Cup (which it title sponsors), and the Scottish Cup.

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