Amazon Web Services (AWS), a subsidiary of the retail giant, has expanded its partnership with US golf’s PGA Tour.
Through the renewed agreement, AWS will continue as the global official cloud provider for the PGA Tour and PGA Tour Champions and roll out several new tech integrations.
This will include a favorite players hub within the PGA Tour mobile app and website, allowing fans to track their favorite players each week by curating up-to-date information, real-time stats, and highlights; graphics and statistics from generative AI-powered commentary within the live World Feed; and an expanded delivery of the Tourcast – an interactive tool that allows viewers to follow players' progress - to more international tournaments in 2026.
The new features will be rolled out at this week’s Sony Open in Hawaii.
As part of the extended deal, AWS also becomes a sponsor of the PGA Tour’s app, website, and World Feed.
Dan Glod, executive vice president of corporate partnerships at the PGA Tour, said: “We are excited to continue our AWS relationship with this expanded global partnership as we build on the progress we’ve made to further connect our fans across the globe with our players, events, and content.
“AWS shares our vision for reimagining how the game and its supporting content is developed and delivered to fans around the world, and we are eager to build on that transformation with their support of PGA Tour Studios and the World Feed.”
Kristin Shaff, global director of strategic partnerships at AWS, added: “The PGA Tour continues to push the boundaries of how AI can enhance sports experiences for fans, players, and broadcasters.
“By expanding our partnership, we’re enabling the tour to deliver new features at a global scale. Whether a fan is watching on-site at the Sony Open in Hawaii or on TV around the world, the future of sports content is personalized, and we’re proud to help the PGA Tour lead the way.”
The PGA Tour and AWS first partnered in 2021, when AWS was named the official cloud provider of the PGA Tour and PGA Tour Champions, as well as the official artificial intelligence, machine learning, and deep learning cloud provider.
In 2025, the DP World Tour also named AWS as its official cloud provider.
