Okko Sport, the subscription OTT platform in Russia owned by media group Rambler&Co, has snapped up rights to the top-tier men's ATP tennis tour.
Under the tie-up, Okko will cover select tournaments for the remainder of the 2026 season, as well as the full 2027, 2028, and 2029 seasons, with the deal starting later this week at the ATP tournament in Shanghai, China.
The agreement also incorporates the Paris Masters in early November and the 2026 edition of the annual ATP end-of-season Finals, to be held in Turin in late November.
The deal covers all ATP 250, ATP 500, and ATP 1000 tournaments, with Okko also reportedly planning to offer feature and shoulder programming, as well as highlights shows and interviews, outside its live coverage of those events.
This deal marks the first tie-up between a Russian network and the ATP since Russia invaded Ukraine - and essentially became a pariah state for most international sports organizations - in early 2022.
Top Russian players currently competing on the ATP Tour include Daniil Medvedev (No. 5 in the world ranking), and Andrey Rublev (No. 23).
Okko has said its coverage will, naturally, focus predominantly on those players and other Russians on the circuit.
In terms of Okko's recent sports rights activity, late August saw the platform renew its deal to show the EuroLeague, basketball’s elite European clubs competition, for another three seasons.
The extended agreement, which covers the 2026-27, 2027-28, and 2028-29 seasons, also includes rights to the second-tier EuroCup.
The ATP's broadcast arm, meanwhile, announced a multi-year content licensing agreement with US artificial intelligence company Veritone last week, as it looks to monetize its archive footage.
Veritone will enable content archiving, cloud hosting, AI processing, and licensing for a wide collection of ATP Media content, including match highlights, iconic moments, player features, and archival footage from events around the world for use in North America.
September also saw ATP Media go public with a new three-year global partnership with technology company L1VE.
