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30 June 2025

Daily Newsletter

30 June 2025

Machineseeker adds another year as men’s EHF Champions League title sponsor

The company has been the title sponsor of the EHF Champions League since the 2022-23 season.

Tariq Saleh June 27 2025

Machineseeker, the online commercial vehicle marketplace business, will remain the title sponsor of European handball’s annual men's Champions League club competition for a fourth consecutive year.

The company will retain the designation for the 2025-26 season through a renewed agreement with EHF Marketing, the commercial arm of the European Handball Federation.

Machineseeker first became the title sponsor of the EHF Champions League in the 2022-23 campaign and has continuously signed one-year renewals since.

As was the case in 2024 and 2025, the competition’s final four weekend will continue to bear the name of Machineseeker’s leading brand, TruckScout24.

The 2026 competition’s climax will be held at Cologne’s Lanxess Arena on June 13 and 14. 

Machineseeker will retain sponsorship presence at all 132 Champions League matches throughout the season, including on-floor and LED display signage, and integrated digital marketing on EHF social and digital channels.

During the 2025-26 season, Machineseeker will enhance its involvement in handball with its Maschinensucher brand signing as the official title partner for the EHF Finals Men 2026, the final weekend of the EHF European League Men.

David Szlezak, managing director of EHF Marketing, has said: “The sponsorship extension follows a strong performance of the competition in the 2024-25 season, including a great collaboration with Machineseeker which was even extended to the EHF Finals for the first time.

“We are looking forward to taking the competition to yet another level together with Machineseeker again next season.” 

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